This is an important distinction. You pay for every click if you are in a PPC campaign when found in the top shaded bar of the right hand column. You see these almost every time you search for a product or service. This is how the search engines make their money

Now, the 10 websites you find in the middle of the page are your Organic placement. These are the websites that pull up for "free" and don't cost anything. These are the 1st best site, 2nd best site etc... as the Search Engine sees it for the keyword that was typed in.

The search engine makes money by showing the paid ads on the top and side but it’s the 10 in the middle that they pull up for “free” because that’s the service the search engine is providing to the customer (the person who typed in the search term).

Some businesses will want to be included in the PPC, Pay Per Click, Paid Advertising or whatever you know it as. In most business categories it is still a great return on investment.

Keep in mind, the prize is always going to be in high Organic optimization because once you pay an Expert SEO Team and your horse is beating out all the others for most keywords then you should be able to keep that part of your marketing budget very stable and inexpensive while the cost of the paid advertising or pay per click continues to go up.

Some of our clients opt for just Organic Optimization and others want Pay Per Click or PPC added as well.

Example:

Someone in Dallas / Fort Worth types in the search bar of Google, Yahoo or Bing "HVAC Repair Dallas, TX"

That is the keyword and if you were say number 1 for the organic placement then you would show up there and the click would cost you $0 but also if you were on Adwords or PPC then you may show up in above the organic listing in the shaded box and actually pull up twice. The only difference is that if someone clicks on the paid advertising then you might pay approx. $5 for each click.

We are experts not only in Organic placement but also in handling your Pay Per Click / Adwords accounts and getting them to show up high for your Companies services.

Call us Today.