Pay-per-click advertising (PPC) promotes a company, entity, or individual through paid advertisements. The advertiser pays each time a person clicks on their ad. Dallas Fort Worth SEO provides Pay Per Click Management services for Fort Worth businesses throughout the metroplex.
As a Per Per Click Management Agency in Fort Worth, DFW SEO offers Google Ads Management, Landing Page Optimization, and Creative Ads Development.
While PPC is a highly effective digital marketing strategy, we only offer this service in conjunction with our search engine optimization services.
Fort Worth Google AdWords Services
Google Ads, formerly Google Adwords, is the #1 PPC platform globally. When you invest in Google Ads, you pay for a listing on top of Google Search Results for relevant keywords. We believe that combining top organic rankings with PPC placements drives the most local leads.
Google Ads produce great supplemental traffic as business owners wait for SEO efforts to take full effect
Keyword Research
Targeting the correct keywords is integral to Google Ads’ success. Our agency selects keywords on your behalf, ensuring you pay online for lead-generating terms and phrases. Keyword relevance creates higher conversion rates, making the keyword research process essential.
Our team uses Google Keyword Planner to group keywords and select ones that will drive high-conversion traffic to your landing pages. In addition, our paid advertising experts continuously evaluate keyword performance to refine every campaign.
Consumer Targeting
Ad targeting is one of Google’s most powerful features. However, if you neglect location targeting or ad schedules, you can quickly blow your budget. Let’s take a look at some of Google AdWords’ most essential targeting options for Fort Worth area businesses and advertisers.
Audience
Google Ads’ audience targeting allows us to target in-market segments (based on user’s online research) and affinity audiences (based on habits and personas).
Our PPC experts also utilize ad retargeting based on browser cookies so that we can deliver ads to people who’ve visited your landing page.
Device
Depending on your industry, your consumers may be more or less likely to convert to a specific device type, like tablet or mobile. For example, if we find that your conversion rates spike on mobile, we will focus your ad budget on targeting mobile users.
Location
Our team ensures your ads target locations within your service areas. After all, reaching consumers that you can’t service wastes your money. In addition, because we work with contractors who perform outbound service calls, we must target the correct locations.
Time and Day
Our team monitors your advertising analytics to identify the best times and days to run ads. We also incorporate call extensions so that consumers needing specific services can be separated into categories. For example, people needing emergency plumbing need 24/7 options.
Conversion Tracking
DFW SEO tracks conversions on PPC campaigns, so nothing falls through the cracks. Most effective PPC campaigns are fluid so that users can adapt based on real-time analytics.
The first step is appropriately setting up conversion goals and connecting your Google Ads and Analytics accounts.
Check out some more components of conversion tracking:
Goals
Our team collaborates with our clients to set business goals and objectives, such as more phone calls, form submissions, or website visits. From there, we create a means to measure this goal and an ensuing metric that showcases the campaign’s success or failures in those areas.
Google Analytics
It’s easy to connect your Google Analytics account with Google Ads. As soon as you provide us with manager access to your account, we can manually connect to it. Then, we must click on Tools & Settings, Google Analytics, and Link.
Campaign Testing
Google Ads delivers valuable data to help advertisers refine their campaigns in real time. Monitoring which keywords perform best allows you to drill down to the most relevant keywords based on data.
While we can estimate keyword performance, the real-time data provides a more definitive evaluation.
Check out other tests below:
A/B Testing
Creating variations of the same ad is a great way to test performance. A single change, such as the ad copy, image, or CTA, can highlight which ad component is holding you back. Once we identify the best-performing variation, we can delete the lesser-performing ad and maximize your budget.
Bid Adjustments
We monitor which locations are most efficient using your budget. Then, we adjust bids based on this data to ensure you get the most out of your expenses. For example, perhaps a time of day drains your budget with low conversions. As a result, we can adjust bids for that time of day.
Audience Testing
Another test to run is based on Ad Groups. By targeting two different audiences, we can identify which of them is responding most appropriately to your ads. Based on the results, we can adjust the audience targeting and spend your campaign dollars more efficiently.
Top-Rated Fort Worth PPC Agency
Dallas-Fort Worth SEO is a top-rated PPC agency located in Fort Worth, Texas. Our services include Google Ads management, Landing Page Optimization, and Creative Ads Development. As a full-service digital marketing agency, our bundle includes SEO, website design, and content.
Our team delivers the highest-quality results in the Metroplex, as evidenced by our online reputation.